Sunday, July 9, 2017

I'm Back to Blogging ...

Did you miss me?


I've been really busy, but all good... Part of growing, evolving, continuing my path. You work hard, you get results. You wish for things and sometimes they actually do come true (stars are aligned to meet your goals in a given time - It's always about timing!).

Today I am finally settled in our mountain house after a hectic winter. The good thing about this winter is that I met a wonderful person, Selim Yasmine, who founded a company called www.209lebanesewine.com. I called him, not knowing him, and suggested we go on a tour to visit all the wineries of Lebanon. He agreed, and the journey started. We got along very well, as we are both very passionate about the subject. Since then, it's been quite an adventure. I am learning so much, meeting amazing people and discovering the wines of my country.
So I have set another goal for myself: that is to work on educating people of my country about wine and terroir, while I learn simultaneously myself. (I don't and won't pretend to be a connoisseur, but definitely, one who appreciates the experience of wine tasting and luckily I have a developed a palate with all my food experiences and travels, so this has helped to elevate my wine tasting experience).
About books: I have published four books so far: The journey started with Manoushe! The book is doing very well. It was published in the USA with Interlink publishers (4th edition to date). It is now available in soft copy too... The Mouneh book ran out of stock in Lebanon. Not one copy is available in the market, luckily Interlink publishers will publish the book in fall 2017 in the USA. A limited amount will be sent to Lebanon so if you don't have your copy, I suggest you pre-order it as I have had so many demands for it. Funny how people suddenly want and need the book when it is not available... Good for me though! Mezze is still on sale in Lebanon, readers who understood it's message absolutely love it! And those who wanted photography with the recipes (a bowl of hummus facing the recipe) do not really have a clue as to what I was trying to do ... that's OK. You can't please everyone all the time. It's not really my aim anyway. My aim is to portray Lebanese food, my way!(does it sound pretentious?). This is what distinguishes one author from the other and each one has his / her vision of the subject. Last but certainly not least, Soup for Syria has been a great success worldwide, thanks to the unbeatable efforts of Michel Moushabeck, my publisher. The book is now published in 5 countries: US, UK, Netherlands, Italy, Germany, and in fall 2017 will be in Portugal and Turkey. All proceeds go to help relief funds to help refugees. The book has it's own life. It's like a baby that grew and flew .... This experience has helped me to grow as a person and with that become an activist for human rights.

About Slow Food: I have been an active member since 2006. It all started when a delegation of 30 Lebanese producers, farmers, food writers, university professors, restaurateurs flew to Torino to take part in the Salone del Gusto / Terra Madre exposition. It changed my life! Today I am acting president of Slow Food Beirut presently. It has not been easy, but definitely a challenge. A website was created and that's when everything fell into place. I took part in documenting the lost cheeses of the Lebanese mountain: Darfieh and Serdeleh, also know as Anbaris. I met a wonderful local film maker, Nay Aoun, who is very passionate about her work and she has generously shared her films with us dealing with food producers. Pascale Hares, Ludwig Archache, Julia Samaha and many others worked hard to develop the website (it's like working on a book!). The work on the website will continue constantly with new films, a repertoire of all farmers, producers, winemakers in different regions of Lebanon. A recipe section will be uploaded as I start my 101 Lebanese cuisine documentation with photos and videos. I have asked my friend Danny Elsoury, who worked for a few years in India as an executive chef in a Lebanese restaurant called Zizo to help me develop the recipes to share with all visitors to the website. New plans are developing for Slow Food Beirut. I will keep you posted as they evolve.
About Food Consulting: It all started when a local business man called me to ask me to consult for him to open a bakery in Beirut. I was very reluctant, as I had never done this kind of job. He insisted and would not take no for an answer. So I agreed! Today, I am so grateful to him because it opened many job opportunities for me and gave me the experience I needed to take on other jobs. Later, I went on to consult for a terrific team in Seattle, Washington for a grand project called Mamnoon. I spent a month with the family and the executive chef cooking every day. On Sunday, I would escape to the Pike Market to have clam chowder soup and visit independent bookshops. My children during this time went to a summer camp on the island of St. John. One day, a friend saw a photo on Facebook I had posted of a Lebanese restaurant in Lisbon. He called me immediately and thus started our Muito Bey adventure. I trained the kitchen crew and learned so many lessons of life in the process. Many other adventures have been developing, and this is where I think I am headed for now. I will teach what I have researched for so many years and give the best I can to make Lebanese food flourish in Lebanon and in faraway lands and make food entrepreneurs make their dream come true.

In a nutshell: It's about being inspired, inspiring others to cherish the simple things of life: family, friendship, books, food, wine, travel and much more... I hope you stick around.


Sunday, January 24, 2016

In Spite of....


In spite of...

1. losing a friend to terrorism, my dear Leila... we had unfinished business together. You were suppose to continue guiding my daughter as she starts her artistic path as you have beautifully done. We were suppose to cook together. I was suppose to see you barefoot and pregnant. I wanted to continue to tell you about the joy of being a mother and to show you that this would be the ultimate adventure you seek in your life... The fruit of your love with Nabil, your beloved. There were so many things I wanted to share....You left too soon...

This is my favorite picture of you, it shows your inner beauty

2. living through the beginning of what psychologists call "the empty nest syndrome" , where a child leaves the nest to go and study abroad. Slowly but surely all are heading towards their chosen paths far from us.

3. living with the fact that our parents are getting older and more fragile.

3. seeing my beloved country go to hell literary and not being able to do a single thing about it...

4. watching injustices occur to people around me every day.

 
In spite of that... I will continue to capture the beauty of life, to cook, and to try to help those around me...  I may disappear one day soon (as Leila has) or in a long time and live to become an old woman.

It is God's will or as they say "maktoob".

Allahu Akbar - Ave Maria - Tania Kassis live at l'Olympia Official Video


This is a beautiful interpretation of Ave Maria sung by Lebanese artist called Tania Kassis. What makes it so memorable is the Allahu Akbar incorporated into the song. It makes me believe that there could be hope somehow. Just listen to it, it will make you feel good despite all the mess and hatred in the world.
  

Monday, January 4, 2016

2015 Gone / 2016 Resolutions

The real voyage of discovery consists not in seeking new landscapes, but in having new eyes. Marcel Proust 

It was a tough year! Living in Lebanon has taken a toll on my health and on my mind. Luckily, I was able to travel extensively and completely disconnect myself from the chaos (the garbage, the corruption, the political instability, the lack of civic respect among Lebanese....). The list is long but it's not my place to criticize, as I have always been a person that strives to keep a positive image of my country. It is getting harder and harder... In light of the mess, in my head, building up into a volcano wanting to erupt. I have come up with one solution to save myself. 

DISCONNECT.

 
 I will build ....

1. Book ( #5)
2. Cook (A lot)
3. Teach ( A lot)
4. Give (A lot)
5. Travel (As much as possible)
6. Plant seeds (Foods of my country in other lands)

 
... until I can find a solution to find peace.

Soup for Syria on CNN


Read More 
http://edition.cnn.com/videos/tv/2015/11/02/iyw-soup-for-syria.cnn

Barbara Massaad: A recipe for Syria refugee relief @CNNI
Food writer and photographer Barbara Massaad creates a novel way to help Syrian refugees.

Motto / Makan's Top 10 Moments 2015

Joining the Motto / Makan team was a big highlight of my year. I will continue to cook there. It's the most obvious choice. I have a restaurant experience when I want and don't have one when I don't want to. This enables me to do so many more things in my life. Of course, they are all related to food but they take on many facets: Slow Food Beirut activities, giving workshops at Kitchen Lab, writing books, giving of myself to others who are in need and being close to my family.

 Motto / Makan's Top 10 Moments 2015

3. Barbara Enters The Scene
Barbara entered our lives one sunny day when she came for lunch at Motto.  Little did we know how much impact she would have!  Barbara inspired us to join the Slow Food movement, helped us design Makan as a foodie space, and cooked sumptuous meals from her many cookbooks.  She’s kept us busy with her boundless energy and inspired us to great things.  We love having her in the family!

At Motto sharing my latest book - Soup for Syria
  Read more ...

Monday, November 30, 2015

Olive Oil Trail in Lebanon at Zejd Oil

 
This is a fantastic initiative, Youssef Fares in one of the producers mentioned in the Mouneh book. I have done this trip with him and it remains a very memorable day.
Celebrate The Olive Picking Season In Baino’s countryside, you will engage in a walk among the olive trees where you will be initiated to sustainable olive picking practices and organic farming. After visiting the olive extraction unit, familiarizing with the state-of-the-art extraction techniques, you will practice extra virgin olive oil tasting to discover its different characteristics and explore the different culinary applications of olive oil along with its many health benefits. Later in the day, you will savor a delicious home-made lunch prepared from various local specialties, and finally have a visit Baino’s natural reserve and its beautiful lake, before returning to Beirut.

Reservation is a must as places are limited! For tickets and further info call House of Zejd (contact information below) or go to the following link:https://www.ihjoz.com/events/1374-olive-oil-trail-season-s-final-harvest



Summary:

o Gathering & drop off location: Beirut (details coming soon)

o Time: 8am

o Return time from Baino: 4:30pm

o Fees:

-transportation included: USD 40.00

-transportation excluded: USD 30.00

o Reservation:

- ihjoz

- call House of Zejd (009611338003)

o Payment: Both reservations must be paid prior to friday the 4th of December 2015 at House of Zejd.

Address: Mar Mitr street - Ashrafieh (facing the Brazilian Cultural Centre) - 01.338003 | www.zejd.net

Activities:

A bus will pick you up from Beirut and drive you to our village through the Northern territory of Lebanon. In Baino’s countryside, you will engage in a walk among the olive trees where you will be initiated to sustainable olive picking practices and organic farming. After visiting the olive extraction unit, familiarizing with the state-of-the-art extraction techniques, you will practice extra virgin olive oil tasting to discover its different characteristics and explore the different culinary applications of olive oil along with its many health benefits.

In our specialized store, you will have access to the best selection of our product. And finally, you will savor a delicious home-made lunch prepared from various local specialties, and finally, have a visit to Baino’s natural reserve and to its beautiful lake, before returning by bus to Beirut.

Olive Oil Tour in Baino-Akkar

Celebrate the olive picking season. From October till late December, discover Baino in Akkar, home to Zejd® olive derivative products.

Lebanon is renowned for its rich oleic history and culture dating back to centuries. The Olea Europaea tree was first cultivated in the Levant region thousands of years ago and the production of Lebanese olive oil can be traced back to the Phoenician era.

Zejd® - the ancient Phoenician term for oil - highlights the rich historical background of Lebanese olive oil.

For one day only or over a weekend, hand-pick your olives, learn about olive oil extraction and olive oil tasting, taste Baino specialties and finally stock up on local produce of olives, olive oil and mouneh for the year to come.

A family tradition …

Back in the 19th century, the Fares family began cultivating olives and pressing oil in Baino, a mountain village in the Akkar region of Northern Lebanon.

Today, the family tradition is perpetuated with Olive Trade® through the production of high-quality Extra Virgin and organic olive oil. The select range of products also includes a unique line of infused oils, pickled and stuffed olives, tapenades, traditional olive oil soaps as well as caramelized chocolives.

Olive Trade® adopts exceptional standards throughout olive cultivation to the latest technology in olive oil extraction and storage conforming to the rigorous ISO 22000: 2005 standards.

Our eco label mill certification is yet another testament to our commitment to ecological standards.

Striving for social responsibility, we make a point in ensuring best practices by engaging local farmers and producers in the olive oil production, creating vocational training projects for the women.

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