Tuesday, March 19, 2013

Cooking by the Numbers ... Man'oushe

Looking into the bestselling cookbooks of 2012

One name comes up over and over again in discussions of the future of cookbooks: Ottolenghi. Israeli chef Yotam Ottolenghi’s Jerusalem (Ten Speed, 2012) is drawing attention to Middle Eastern cooking both here and in the U.K. (where Ottolenghi has four restaurants).

Kate Heddings, deputy food editor of Food & Wine and executive editor of the magazine’s cookbooks, such as America’s Greatest New Cooks (Feb.), says Middle Eastern seems to be the hot new cuisine. She foresees growing popularity for Jewish and Persian food and points to the success of Clarkson Potter’s The Mile End Cookbook (2012) and anticipation for Russ & Daughters: Reflections and Recipes from the House That Herring Built (Schocken, Mar.) by Mark Russ Federman, former owner of the eponymous appetizer store on New York’s Lower East Side. In May, Interlink hopes to capitalize on the burgeoning Middle Eastern trend with Barbara Abdeni Massaad’s Man’oushé: Inside the Street Corner Lebanese Bakery, about the pizza-like national pie of Lebanon.

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